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Overview of Requirement

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A UK University seeks a strategic digital marketing partner to support distance learning in achieving its goals of increasing student applications for online distance learning degrees. Client is a globally recognised university known for its innovative education and impactful research. They offer a range of online distance learning courses and are looking to grow their student numbers.

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The contract is expected to last for 24 months initially, with the possibility of two further 12-month extensions. The total budget for the contract is estimated to be between £80,000 and £120,000 per annum, with the split between services to be defined in advance of key recruitment milestones.

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The primary focus areas of the contract include:

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1. Strategic Account Management: The chosen partner will need to provide strategic recommendations, tactical planning, and monthly reporting to optimise digital marketing campaigns and achieve business goals. A dedicated Account Manager is expected to be the main point of contact.

2. Website Maintenance and Development: This includes maintaining the WordPress website, ensuring accessibility compliance, conducting technical audits, and handling website hosting.

3. PPC Management: Managing Google Pay-Per-Click campaigns, including setup, reporting, and budget analysis.

4. Search Marketing and Content: Creating high-quality outreach articles, blog posts, and optimising web page content to improve search engine rankings and engagement metrics.

5. Reporting: Delivering regular performance reports across all activities, including web traffic, web maintenance, PPC, and SEO, along with interpretation and recommendations.

6. Strategic Direction: Providing strategic direction and recommendations to support The University in achieving its corporate objectives, including a target of 6% year-on-year growth in distance learning student applications.

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Timeframes

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• 26th September: Deadline for submission of the SQ 

• 1st December 2023: Presentation Session for Suppliers

• January 2024: Expected Commencement of Initial Contract Term

• Ongoing: Evaluation, selection, and negotiation process as part of the procurement

• Periodic Reviews and Renewal Options: Depending on the outcome, periodic reviews and renewal options may be exercised as per the contract terms.

 

Bid Requirements

 

• Experience in Digital Marketing Services: The university seeks suppliers with experience in delivering digital marketing services, particularly to an educational provider.

• Strategic Account Management: The chosen agency should have expertise in strategic account management, with a major emphasis on SEO.

• Content Writing: The agency should possess expert copywriting skills and the ability to adopt the university's tone of voice.

• Web Development and User Experience Design: Expertise and experience in WordPress development and user experience design are desirable.

• Dedicated Point of Contact: The supplier should provide a dedicated point of contact.

• Google Partner Accreditation: The agency is required to have Google Partner accreditation.

 

Tender FAQ's

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What is the main goal of this contract?

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To secure digital marketing services that will support the growth of online distance learning student applications for the University.

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What is the duration of the contract?

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The contract is expected to have an initial duration of 24 months, with the possibility of two additional 12-month extensions.

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What is the budget available for this campaign?

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The contract value will be in the region of £80,000 to £120,000 per annum across various service areas. The actual budget allocation for the campaign may vary depending on annual budget determinations and return on investment (ROI) analysis.

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Who are the primary target audiences for this campaign?

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UK and international students looking to study at the undergraduate or postgraduate level on one of their 40 online distance learning degrees.

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Are there any specific creative guidelines or requirements?

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The brief does not explicitly mention specific creative guidelines or requirements for the campaign. However, it does outline various elements and expectations related to the services to be provided, such as strategic account management, service delivery, GDPR and accessibility compliance, responsible procurement, and more. It's possible that additional creative guidelines or requirements could be discussed during the procurement process or in further communication with the university.

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Purchase the full client brief and details for just £49 - Whilst we don't have exclusivity over this tender we only sell to a maximum of 5 clients. 

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If you'd prefer to pay via BACS please call us on 01908 465274

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